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Journal Articles
Strategic Direction (2018) 34 (7): 15–16.
Published: 10 July 2018
... Limited Licensed re-use rights only Innovation IBM Competition Strategy development Digital strategy Technology disruption Digital disruption and technological breakthroughs are upending industries and marketplaces around the world. It is no longer the case that executives can ignore...
Journal Articles
Strategic Direction (2016) 32 (9): 32–35.
Published: 12 September 2016
...Mark Thomas Purpose The purpose of this paper is to analyze Lenovo’s successful acquisition of IBM’s PC division using Ghemawat’s (2001) CAGE framework. It was an acquisition that was so full of symbols that it is difficult to know where to begin. Lenovo’s purchase of IBM in 2005 was first seen...
Journal Articles
Strategic Direction (2004) 20 (8): 14–16.
Published: 01 August 2004
... Much of the attention paid to Hewlett‐Packard has come, of late, as a result of the $19 billion acquisition of Compaq Computer, a remarkable feat that has fuelled the enthusiasm of Carly Fiorina to set her sights on the mighty IBM. Quentin Hardy says: “Companies that can’t create new markets...
Journal Articles
Strategic Direction (2003) 19 (9): 5–7.
Published: 01 October 2003
... One of the most famous names in modern computing will turn 80 years old in 2004. And IBM’s new CEO Sam Palmisano will be hoping the birthday celebrations are especially long and jubilant as he sets out on the difficult path of restoring the technology giant to the heady days of its successful past...

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