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Keywords: IDEO
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Journal Articles
Fixing positive change: Creating an efficient corporate culture with a piece of string, a hammer and a bell
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2015) 31 (2): 1–3.
Published: 12 January 2015
...Mark Thomas Purpose – This article aims to outline how tangible objects can encourage more efficient working practices and how they can be powerful tools for leading change within an organisation. It looks specifically at how Toyota, Haier and IDEO have very powerful symbols and the type...
