... and places the articles in context. Findings This research paper addresses retailer IKEA's strategic challenges surrounding corporate sustainability activity and branding across their diverse markets. The employee respondents' sustainability perceptions of IKEA included its organizational personality...

... comments and places the articles in context. Findings – Say what you like about IKEA, it attracts far more than its fair share of publicity – some of it self-generated, some of it triggered by customers, some of it part of comedians' stand-up routines, and most of it welcomed by a company...

... comments and places the articles in context. Findings IKEA's founder Ingvar Kamprad comes from Småland, a province in southern Sweden where the people are thrifty, hard‐working and innovative. This is reflected in the company's vision “to create a better everyday life for the many people...

... huge problems. © MCB UP Limited 2003 Retailing Supermarkets Woolworth’s Wal‐Mart IKEA Sweden In the Coen Brothers’ film, O Brother Where Are Thou?, set in depression‐era southern USA, one of the three convicts on the run is thrown out of a Woolworth’s shop and told never...