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Keywords: IKEA effect
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Journal Articles
All in the mind
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2025) 41 (9): 26–27.
Published: 22 October 2025
... and places the articles in context. Findings This paper identified that the IKEA effect can improve feeling of ownership and attachment that can help achieve sustainability goals within the supply chain. Originality/value The briefing saves busy executives, strategists and researchers hours...
Journal Articles
The disastrous consequences of the Ikea Effect: Apple, Intel and Wang Labs learning the cost of true love
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2016) 32 (1): 8–10.
Published: 11 January 2016
... pertinent information and presenting it in a condensed and easy-to-digest format. Mark Thomas can be contacted at: mark.thomas@grenoble-em.com © Emerald Group Publishing Limited 2016 Apple Dan Ariely Ikea Effect Intel Lisa Proshare Falling in love can be one of the most...
