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Keywords: IT support for core competencies
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2020) 36 (11): 29–31.
Published: 26 September 2020
... . © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Strategic orientation IT-enabled product innovation IT support for core competencies Technology orientation Market orientation Product innovation In a world where consumers perpetually crave...
