... to take relevant action to address voids between the desired image and reputation of their CEO and how he or she is actually perceived among stakeholders. Positive traits: Individuals in all walks of life who are honest, loyal and sincere earn the respect of others. Such qualities...

... and places the articles in context. Findings – Five strategies are described that are built upon value drivers for green products such as image, status, functionality and brand management through authenticity and superior offerings. Also emphasized is the importance of strategies that target commercial...