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Journal Articles
Strategic Direction (2026) 42 (3): 29–32.
Published: 10 April 2026
... it in a condensed and easy-to-digest format. © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only India Sustainability Steel industry Green finance The world is facing an era of unprecedented environmental challenges. Climate change, resource depletion...
Journal Articles
Strategic Direction (2021) 37 (11): 29–30.
Published: 03 November 2021
... industry India Most would argue that research and development (R&D), whilst an expensive area of a firm, is a crucial element to gaining competitive advantage and driving performance. Logic dictates that failure to appropriately fund and support R&D detracts from the overall performance...
Journal Articles
Journal Articles
Strategic Direction (2021) 37 (5): 11–14.
Published: 14 May 2021
..., somewhat ironically with a case analysis of domestic firm OLA Cabs. Business model innovation Innovation Competitive advantage Emerging markets India Belief that emerging markets can provide a rich source of opportunities has increased significantly over the last decade or so. Consequently...
Journal Articles
Strategic Direction (2020) 36 (12): 47–49.
Published: 29 October 2020
.... References Buckley , R.P. and Webster , S. (2016), “ FinTech in developing countries: charting new customer journeys ”, Journal of Financial Transformation , Vol 44 , pp. 151 - 159 . ETBFSI (2020), “ China high on FinTech deals, India on funds ”, available at: https...
Journal Articles
Strategic Direction (2019) 35 (7): 12–15.
Published: 31 May 2019
... to understand that promotions cannot be a differentiator and that funding will dry up. Therefore, it is critical to identify means of differentiation to build a loyal customer base. Social implications The food-tech industry in India has strong social foundation. More than 50 per cent of the Indian...
Journal Articles
Strategic Direction (2019) 35 (7): 9–11.
Published: 31 May 2019
...Kiran Mahasuar Purpose This paper aims to focus on the insights from the brand journey of Horlicks in India and evolution of the health food drinks (HFD) category. Design/methodology/approach The paper explores the key reasons for the slowdown in the HFD category and the descent of brand...
Journal Articles
Strategic Direction (2019) 35 (4): 16–17.
Published: 06 February 2019
... The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only India...
Journal Articles
Strategic Direction (2018) 34 (9): 26–28.
Published: 31 August 2018
... Limited Licensed re-use rights only Strategic marketing Emerging markets India United States But that’s where the similarities end though as the marketing infrastructure in India is nowhere near as sophisticated as that in the USA. Given this significant difference in stage of development...
Journal Articles
Journal Articles
Strategic Direction (2018) 34 (4): 34–36.
Published: 09 April 2018
... strategy for movie success: a study of the Bollywood movie industry ”, Management Decision , Vol. 56 No. 1 , pp. 233 - 251 . Social media usage is relatively new and on the up in India. The internet penetration rate is at 35 per cent, and growing at 23 per cent (adding 87 million users) per...
Journal Articles
Strategic Direction (2016) 32 (9): 15–18.
Published: 12 September 2016
... manufacturing to cheaper locations such as India or China (“The Cars That Ate the World”, 2009). In fact, the continued commitment to be based in UK is clearly evident. The firm invested GBP 230 m in the JLR plant in Halewood from 2010 to 2013[ 6 ] and more recently GBP 500 m in a new engine manufacturing...
Journal Articles
Strategic Direction (2016) 32 (6): 19–22.
Published: 13 June 2016
... of the seller organization during an M&A deal. Originality/value The paper considers the highly dynamic e-commerce industry in India. It is a sector that is seeing rapid growth. Many new players are entering the market and the battle is for size and scale. In such a scenario, companies such as Flipkart...
Journal Articles
Strategic Direction (2016) 32 (4): 1–4.
Published: 11 April 2016
... their own impartial comments and places the articles in context. Findings This article helps to understand the mind-set and leadership qualities of leaders hailing from family-run businesses in India. Practical implications The paper provides strategic insights and practical thinking that have...
Journal Articles
Strategic Direction (2016) 32 (3): 13–15.
Published: 14 March 2016
... their own impartial comments and place the articles in context. Findings – In patriarchal societies such as India, there is great reluctance to allow women to take up leadership roles. Although the benefits of gender diversity in board composition are understood by organizations, there is limited...
Journal Articles
Strategic Direction (2016) 32 (2): 1–4.
Published: 08 February 2016
... Manufacturers’ Association – a recognized body in India for the promotion of the electrical industry across the globe. I was born and brought up in Jalandhar, Punjab, which is a small city where almost everybody knows everybody. I grew up in a very protected and loving way, but all along I had a desire...
Journal Articles
Strategic Direction (2015) 31 (8): 13–16.
Published: 13 July 2015
... airlines industry in India. Originality/value – The paper considers the context of the highly dynamic airline industry in India. It is an industry where new competitors are entering, regulatory changes are frequent and industry profitability is low. In such a scenario, companies such as KFA who do...
Journal Articles
Strategic Direction (2015) 31 (8): 4–6.
Published: 13 July 2015
...Mr Mark Thomas; Atul Arun Pathak Purpose – This paper aims to explain how airlines in India and customers can both benefit by the unbundling of services. Design/methodology/approach – The paper explores how a recent regulatory change allowing unbundled services will affect the airline...
Journal Articles
Journal Articles
Strategic Direction (2015) 31 (3): 7–9.
Published: 09 February 2015
... organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Group Publishing Limited 2015 Marketing India Strategy...

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