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Keywords: Influence
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Journal Articles
Strategic Direction (2014) 30 (11): 25–27.
Published: 07 October 2014
... in unfamiliar territory is clearly not for the faint-hearted. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading...
Journal Articles
Strategic Direction (2011) 27 (2): 12–15.
Published: 18 January 2011
.... Practical implications Provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information...
Journal Articles
Strategic Direction (2010) 26 (4): 3–6.
Published: 23 March 2010
... such as unhealthy eating, insufficient exercise, smoking, and drinking. Findings Researchers found that influencers succeed where others fail because they know persistent problems and people's resistance to change are rarely fed by a single cause; rather, they are fed by a conspiracy of causes. Instead...

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