Keywords: Influence marketing
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Create a buzz around your business through influence marketing: interview with Mark W. Schaefer, author of Return on Influence

Interview by Gareth Bell
Journal: Strategic Direction
Strategic Direction (2012) 28 (9): 33–36.
https://doi.org/10.1108/02580541211256549
Published: 17 August 2012
... of how you can develop a successful Twitter strategy. His most recent book, Return on Influence, looks at the rise of influence marketing, and how companies are attempting to leverage relationships with these celebrities of the social web in order to create brand buzz. Originality/value...
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