... and places the articles in context. Findings The rise of de-influencing has made significant ripples in the social media landscape, the relationship between consumer and brand, and the perception of traditional influencers. By challenging traditional influencer marketing processes of excessive...

... by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Social media Digital transformation Influencers Reference Cooper , T...