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Journal Articles
Journal Articles
Strategic Direction (2026) 42 (2): 9–11.
Published: 24 February 2026
... stability and agility. Core systems remain reliable and efficient, while front-end teams can experiment and innovate more quickly. This reduces development time and limits unnecessary duplication across business units. Zhongtai also supports scalability by allowing capabilities to be recombined as platforms...
Journal Articles
Strategic Direction (2026) 42 (1): 34–36.
Published: 05 February 2026
... and places the articles in context. Findings Knowledge transfer is a highly valuable asset that can not only prepare a successful transition from mentor to mentee, but can also be leveraged for transformative potential to develop a competitive advantage in innovation and sustainability. In the article...
Journal Articles
Strategic Direction (2025) 41 (12): 7–8.
Published: 06 November 2025
... information and presenting it in a condensed and easy-to-digest format. This review is based on “Leveraging strategic agility for innovation performance in Ghana’s telecommunication industry: roles of total quality management and industry pressures” by Samuel Koomson, published in International Journal...
Journal Articles
Strategic Direction (2025) 41 (10): 12–14.
Published: 04 November 2025
... and places the articles in context. Findings The study finds that product, service, and technology innovations improve hotel performance indirectly, through employee resilience and competitive advantage. Originality/value The briefing saves busy executives, strategists, and researchers hours...
Journal Articles
Strategic Direction (2025) 41 (11): 17–19.
Published: 27 October 2025
... and places the articles in context. Findings Innovation is essential on firm, national and global levels to ensure profits continue, technology continues to evolve and industries continue to find new ways to thrive. In the paper by Cui & Lu (2025 ), the authors highlight how policymakers can support...
Journal Articles
Strategic Direction (2025) 41 (9): 8–9.
Published: 20 October 2025
.... This review is based on “Exploring the role of artificial intelligence on business innovation and entrepreneurship” by Rubee Singh, Shahbaz Khan, Amit Joshi, Raghuveer Katragadda and Vikas Kumar, published in Strategy & Leadership. © 2025 Emerald Publishing Limited 2025 Emerald Publishing...
Journal Articles
Strategic Direction (2025) 41 (5): 29–32.
Published: 27 May 2025
... and places the articles in context. Findings During a major crisis, SMEs increase the chance of survival and even prosperity by collaborating with external partners. These liaisons help such firms gain access to key external resources and facilitate business model innovations that can become integral...
Journal Articles
Journal Articles
Strategic Direction (2025) 41 (4): 3–4.
Published: 16 April 2025
... and places the articles in context. Findings This paper identified that innovation has an impact on sustainability ethics, which in turn has an impact on the reputation of the organization. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time...
Journal Articles
Strategic Direction (2025) 41 (2): 24–27.
Published: 21 February 2025
... and places the articles in context. Findings Crisis situations demand quick and effective decision-making to identify novel solutions. During these periods of uncertainty, the required innovation is likelier to materialize when leaders are equipped with the high cognitive depth that enables them...
Journal Articles
Strategic Direction (2025) 41 (2): 14–16.
Published: 05 February 2025
... and places the articles in context. Findings Elbanna and Elsharnouby assert that hotels, by including strategic orientation and strategic learning into their innovative practices and processes, can foster competitive advantage and a significant increase in performance outcomes. An increasing number...
Journal Articles
Strategic Direction (2025) 41 (1): 11–14.
Published: 06 January 2025
... with complicated tasks. Additional understanding makes implementation easier as well. Analysts also believe that adoption could be additionally kindled through: Libraries Innovation Artificial intelligence Cocreation Experimentation Monitoring and evaluation Knowledge is one of several sectors...
Journal Articles
Strategic Direction (2024) 40 (12): 17–19.
Published: 25 November 2024
... and places the articles in context. Findings This paper explores the essential skills and competencies required by entrepreneurial computer engineers to drive innovation and foster economic growth within innovation ecosystems. Originality/value The briefing saves busy executives, strategists...
Journal Articles
Strategic Direction (2024) 40 (11): 25–28.
Published: 21 November 2024
... and places the articles in context. Findings Innovation performance of multinational enterprises in emerging countries (EMNEs) can be enhanced through relevant foreign expansion strategies. The impact on innovation from expansion through foreign direct investment (FDI) and exporting can vary. Further...
Journal Articles
Journal Articles
Strategic Direction (2024) 40 (10): 40–41.
Published: 13 November 2024
... and places the articles in context. Findings This paper identified the different external and internal factors that influence climate change innovations within businesses. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only...
Journal Articles
Strategic Direction (2024) 40 (10): 36–37.
Published: 12 November 2024
... and places the articles in context. Findings The paper identified that operating as an ecosystem can promote innovation and improve business success. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent...
Journal Articles
Strategic Direction (2024) 40 (10): 38–39.
Published: 12 November 2024
... by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Innovation Firm performance Capability Big data analytics We live in the age...
Journal Articles
Strategic Direction (2024) 40 (10): 29–31.
Published: 07 November 2024
... and places the articles in context. Findings Exporting firms can significantly improve their innovation capabilities through a focus on key aspects of their human capital. Increasing international experience and appointing and developing highly educated employees helps equip them with greater knowledge...

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