... and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. Interaction Relationships Collaboration Strategy Competition Local networks Small- and medium-sized enterprises (SMEs) are fundamental aspects...

... and places the articles in context. Findings This paper examines the different processes that take place when companies engage in interactions with one another and the ultimate effect on the “players”. At the most basic “duel” level, these can be little more than transactions of goods and services...

... outcome can be achieved in a manner which is indirect and non-intrusive. Which social media application is most appropriate? That depends on the target audience and business type. The level of interaction sought and whether messages are primarily informational or visual also needs consideration...