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Keywords: Interactive communication
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Journal Articles
Collaborative marketing: Embracing collectivist cultures in marketing to create co-owned strategies
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2022) 38 (1): 22–23.
Published: 14 December 2021
... by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Knowledge sharing Learning Strategy Knowledge development Interactive communication...
