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Keywords: International franching
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Journal Articles
Beyond the horizon: The considerations needed before international expansion
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2024) 40 (5): 1–3.
Published: 14 May 2024
... rights only International franching international expansion strategy As competition within the business market has intensified, many organizations have been forced to explore the international scene as a viable option. However, this is not always successful. International expansion...
