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Keywords: International product strategy
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2023) 39 (3): 22–25.
Published: 28 February 2023
... the waterfall approach is exercised. It instead opens the door for market rivals to anticipate the firm’s future actions and move to combat them. Additional research conducted by Cho et al. (2022) explores the international product strategies adopted by Korean SMEs. A total of 171 firms...
