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Keywords: International social networks
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2021) 37 (9): 14–16.
Published: 10 September 2021
... and places the articles in context. Findings This case study-led research paper examines the ability of Kosovan family firms to build value through international social networks, when seeking to expand into selling products in new international markets. This internationalization was achieved...
