... and places the articles in context. Findings This paper discovered that the digital capabilities (Internet of Things and Big Data Analytics) contribute positively towards green innovation. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time...

... and places the articles in context. Findings Firms operating in a business-to-business-to-customer (B2B2C) context can utilize relevant Internet-of-Things (IoT) capabilities to facilitate connectivity between different stakeholders and to build a portfolio of complementary unique resources. Through...

... and places the articles in context. Findings Supply chain risk management can be considerably improved with the adoption of Internet of Things-based networks that can monitor supply chains in real time, reacting to any level of disruption with speed and agility. Yet IoT SCRM systems also come...

...-2019-0112 Artificial intelligence Internet of things Narratives B2B brands Transmedia One of the recurring themes in modern day marketing practice is the notion of a narrative. Indeed, it is difficult for any marketing presentation or pitch to go much beyond 60 seconds before...

...Surabhi Verma; Som Sekhar Bhattacharyya Purpose Understanding the circumstance of an emerging market is often difficult, but technologies, such as internet of things (IoT), big data analytics (BDA), cloud computing (CC), are helping usher in an era in which understanding could be better and more...