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Keywords: Intimate apparel
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2012) 28 (10): 12–14.
Published: 14 September 2012
... environment, intimate apparel retailers should take this suggestion into account. This is especially true for international well‐known brands. A unified cooperate image is important, but perceived localness is also critical. For products tied to aesthetic and social elements, the degree of perceived localness...
