Keywords: Iran
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Journal Articles
Strategic Direction (2022) 38 (4): 4–6.
Published: 14 February 2022
... research and case studies. Findings Online entrepreneurs have potential to grow substantially and deliver significant value to customers. However, e-businesses in Iran will only achieve such objectives by finding effective solutions to the different internal and external barriers and challenges...
Journal Articles
Strategic Direction (2019) 35 (2): 25–27.
Published: 14 December 2018
..., strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. Years of sanctions have left the outside world with a limited understanding of the marketplace in Iran. While the situation...
Journal Articles
Strategic Direction (2007) 24 (1): 6–8.
Published: 28 December 2007
... Iran In the damage limitation exercise that followed, the robust defence of the company's position was perceived as arrogant, even bullying. Local campaigners declared Pepsi unfit to be consumed. The tag stuck. Pepsi had become associated with pesticide contamination – another big issue...
Journal Articles
Strategic Direction (2007) 23 (10): 18–20.
Published: 25 September 2007
... impartial comments and places the articles in context. Findings This paper is an interesting look at how knowledge management (KM) theory has been applied into organizations, and what the methods of implementing KM have been. It describes the approaches used by the Iran Aerospace Industries...

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