Keywords: Israel
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Journal Articles
Journal Articles
Strategic Direction (2017) 33 (10): 10–13.
Published: 09 October 2017
... developed economies, Herstein et al. (2017) have looked into the food retail industry in Israel to understand why private brands are proving less successful. Because of the potential for private brands to boost the performance and profits of retail chains, as well as the economy of local areas...
Journal Articles
Strategic Direction (2011) 27 (5): 9–11.
Published: 19 April 2011
...” interviews regarding the marketing strategy of private brands in Israel reveals several separate periods which are similar to those seen in other emerging MEDA countries such as Greece and Turkey. During the 1980s early attempts to introduce private brands by the Co‐op chain were half‐hearted and made little...

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