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Journal Articles

Create a buzz around your business through influence marketing: interview with Mark W. Schaefer, author of Return on Influence

Interview by Gareth Bell
Journal: Strategic Direction
Strategic Direction (2012) 28 (9): 33–36.
https://doi.org/10.1108/02580541211256549
Published: 17 August 2012
... The interview discusses the implications of influencer marketing, on offers tips on how companies can incorporate this into their social media strategy. © Emerald Group Publishing Limited 2012 Social media Twitter Influence marketing Web 2.0 Strategy Marketing Klout Social networking...
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