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Keywords: Kwik‐Fit
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2002) 18 (1): 6–7.
Published: 01 February 2002
... Senior executives blithely talk about their commitment to quality, but how many would give customers their home phone number? Sir Tom Farmer, founder, chairman and CEO of Kwik‐Fit did just that a few years ago, putting his phone number up in the company service centers around the UK. Kwik‐Fit...
