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Keywords: LMVH
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Journal Articles
LMVH and brand management: Achieving sustainable success for luxury products
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2015) 31 (3): 27–29.
Published: 09 February 2015
... Publishing Limited 2015 Brand management LMVH Luxury goods Strategic vision Tough economic conditions in recent times certainly left their mark on the business world. Major social and political events have likewise had an inevitable impact. It is hardly surprisingly that most industries...
