... comprehensive article, Uncommoditizing strategies by emerging market firms. Latin America Strategy Emerging markets Capabilities Competitive advantage In it, the team of authors studies 18 well-known companies and brands based in Latin America to understand how they have been successful...

... and places the articles in context. Findings It is said that Latin America is one of the hardest places in which to do business, and within Latin America as well as considering the differing challenges that Argentina or Columbia may present, Brazil is perhaps the most difficult place to go to in order...