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Keywords: Lead users
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Journal Articles
User innovation: Changing innovation focus
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2007) 23 (8): 35–37.
Published: 26 June 2007
.... Findings Highlighted by the Harvard Business Review list of 20 Breakthrough ideas for 2007, user‐centred innovation, based on the concept of lead users, takes a fundamentally different approach to product innovation to that practiced in most organisations. It is based on the research by Eric...
