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Keywords: Lean structure
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Journal Articles
Innovating through social media: Using the power of social media to enhance open innovation
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2019) 35 (4): 26–27.
Published: 18 February 2019
... into an open innovation strategy. R&D Case study Social media Open innovation Innovation strategy Lean structure Traditionally, companies have innovated through a vertically integrated R&D process to create, develop, and implement new products or services. This has worked well...
