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Keywords: Liability of newness
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2017) 33 (8): 1–3.
Published: 14 August 2017
...Matteo Cristofaro Purpose This paper aims to present how Facebook overcame its liability of newness period, helping the interpretation of the same initial financial and organizational troubles faced by current unicorns. Design/methodology/approach In this study, the case study method has been...
