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Keywords: Licensing
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2006) 22 (1): 12–15.
Published: 01 January 2006
... the very best, most pertinent information and presenting it in a condensed and easy‐to digest format. © Emerald Group Publishing Limited 2006 Brand extensions Brand image Brand management Brand loyalty Brand awareness Licensing If you are Nike, Reebok or Adidas and want to grow...
