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Keywords: Licensing strategy
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2017) 33 (11): 32–33.
Published: 13 November 2017
... into the room with IP: exploring start-ups’ IP licensing strategy” by Belingheri and Leone (2017) . This research paper explores how start-ups are using IP strategically in much more sophisticated ways than may at first be apparent, to carve out advantages in the market, opportunities to learn, and new ways...
