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Keywords: Livestreaming
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2025) 41 (7): 15–16.
Published: 11 August 2025
... and places the articles in context. Findings This paper found that when using the livestreaming business model there are certain features and characteristics, specifically related to the anchor that can influence consumer purchasing intentions. Originality/value The briefing saves busy executives...
