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Keywords: Location strategies
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2021) 37 (5): 34–36.
Published: 02 June 2021
... and places the articles in context. Findings This research paper explores the tourism industry's globalization by examining 10 location strategies of 102 globally operating tourism firms who have a total geographical presence in 547 cities. The results reveal that there's no unified pattern that tourism...
