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Keywords: Longitudinal study
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Journal Articles
Investing in marketing: Why marketing should be considered an investment rather than an expenditure
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2019) 35 (11): 10–11.
Published: 01 October 2019
... investment Longitudinal study The review is based on “Are marketing strategies correlated with financial outputs? A longitudinal study” by Erika Sydney-Hilton and Natalia Vila-Lopez, published in Journal of Business & Industrial Marketing. Reference Sydney-Hilton , E. and Vila...
