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Keywords: Luxury goods
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Journal Articles
LMVH and brand management: Achieving sustainable success for luxury products
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2015) 31 (3): 27–29.
Published: 09 February 2015
... consequences. The luxury goods sector is a notable exception to all this. Strong growth has been the norm for the last couple of decades or so and the aforementioned problems have done little to dent this momentum. Practical implications – The paper provides strategic insights and practical thinking...
Journal Articles
The lingerie industry reveals some secrets: Growing market raises questions about self-image
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2014) 30 (3): 19–21.
Published: 04 February 2014
... suggested that knowledge of fashion clothing, a different issue than age, has an important role in consumer confidence to make decisions. Consumerism Fashion Motivation Women Luxury goods There were different perceptions of what counts as luxury as well as differences in how subjects defined...
