... and places the articles in context. Findings Performance of multinational corporations (MNCs) on the global stage can become more effective when expatriate employees adapt positively within different cultural surroundings. How they choose to respond helps ascertain the type of cultural identity strategy...

... busy executives, strategists, and researchers hours of reading time by selecting only the best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only MNCs Institutional...

...Leena Ajit Kaushal Purpose The purpose of teh paper is to Explore why MNCs are not able to compete in Indian automobile industry and have very minimal market share. Design/methodology/approach Its a view point based on market intelligence. Findings In the circumstances where India...

... comments and places the articles in context. Findings The issue of advertising standardization is of increasing importance for international marketers in the era of global marketing and branding. In their study, Jiang and Wei show that the majority of the MNCs in their sample standardized...