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Keywords: Mail‐order catalogues
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2006) 22 (3): 21–24.
Published: 01 March 2006
... Electronic commerce Retail management Mail‐order catalogues Home shopping Customer relations Consumer behaviour In a clever twist on the phrase “Shop till you drop”, Tesco, probably the UK's best‐known retailer, is using the slogan “You shop. We drop” on its fleet of vans which deliver...
