Keywords: Mail‐order catalogues
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Journal Articles
Strategic Direction (2006) 22 (3): 21–24.
Published: 01 March 2006
... it in a condensed and easy‐to‐digest format. © Emerald Group Publishing Limited 2006 Electronic commerce Retail management Mailorder catalogues Home shopping Customer relations Consumer behaviour In a clever twist on the phrase “Shop till you drop”, Tesco, probably the UK's best‐known...

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