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Keywords: Malaysia airlines
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2015) 31 (8): 26–28.
Published: 13 July 2015
...Mr Mark Thomas; Mark Thomas Purpose – This article examines the strategic option of airlines facing a crisis. It analyses the current troubles faced by Malaysia Airlines (MAS). Having faced major crises in five months in 2014, the company has been saved only by nationalisation and has a very...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2015) 31 (3): 13–14.
Published: 09 February 2015
... and places the articles in context. Findings – The Malaysian Government’s flag-carrier air service, Malaysia Airlines, has a chequered history and, despite turnaround efforts and the energies of a new CEO, did not appear to be recovering sufficiently. Then disaster stuck, with the downing of two of its...
