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Keywords: Management activity
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Journal Articles
Back to the future?: Mapping the business model today delivers strategic options for tomorrow
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2012) 28 (9): 15–17.
Published: 17 August 2012
... Stakeholders Strategy‐as‐practice Action learning Management activity New products When a successful company wants to commercialize a new product, it must be tempting to do what it has always done, using its current business strategy. But if the firm has been developing something completely new...
