... expansion for medical manufacturing companies. In developed and saturated markets, offering services alongside products is a robust way to bring in new revenue streams as well as create long-term revenue options. In developing markets, offering services is a significant boost to sales as it allows better...

... and places the articles in context. Findings This conceptual paper concentrates on how manufacturing companies can revitalize their business models by pivoting into becoming smart service providers accessed through a smart service platform. Three strategic platform options – for firms who wish to pivot...