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Keywords: Market creation
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2017) 33 (7): 1–4.
Published: 10 July 2017
... and capabilities and establishing a profitable business model, and that it utilized this business model effectively to dominate the market shortly after entering. Kazuhito Isomura is the corresponding author and can be contacted at: kisomura@tamacc.chuo-u.ac.jp Market creation Business model...
