.... It investigates their use of deliberate or emergent strategy-making and how this affected market development and product innovation. Findings – When you think about strategy development, perhaps you think of long, serious discussions between groups of managers. But what if the organization is a small...

...‐Mart. The study identifies five main goals: Brand management Market development Retailers Food products Supermarkets Ideology Ethics Quality management Sustainability Pricing Customer relations Business ethics Consumer behaviour Can an ideology that excludes certain...