... pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Market entry Internationalization Small and medium sized enterprise The business environment is highly competitive...

... and places the articles in context. Findings This paper identified that business networks are essential for developing successful market entry and development strategies within fast moving economies. Originality/value The briefing saves busy executives, strategists and researchers hours of reading...

... in question were Nestle and Unilever, and their approach to Vietnam between 1995 and 2005. Both firms entered the market at roughly the same time and introduced a number of new products between in the FMCG sectors. The authors define this period in two phases – market entry (1995-2000) and maturity (2001-2005...

...Eben David November Purpose The purpose of this paper is to, first, present Red Queen competition as a psychological explanation of market entry failure and then, second, illustrate how an intervention called Intelligent Fast Failure (IFF) can be used to avoid faulty market entry decisions...

... by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Corporate strategy International business Market entry Foreign direct investment...

... or the size of the overseas market factors), and internal and external drivers. © Emerald Group Publishing Limited 2014 Market entry International business Internationalization Franchising Foreign market entry mode Parfois After opening its first store on Porto's main commercial...

... ‐ 75 , ISSN 1361‐2026. © Emerald Group Publishing Limited 2013 Market entry Retailers Fashion industry Greater scope to enter new foreign markets is one of the more obvious consequences of globalization. Heightened activity abroad has thus become the norm in many industries...

...R. Agarwal © Emerald Group Publishing Limited 2009 --> Cognition Core competences Corporate strategy Innovation Market entry Strategic management Article Type: Abstracts From: Strategic Direction, Volume 25, Issue 10 Agarwal R. and , Helfat C.E...

... Corporate strategy Market entry International trade Globalization It is the bad news that every executive dreads. Walk into the office one morning, fire up the e‐mails, and there it is in black and white: one of your competitors has launched into the very territory you had plans to enter yourself...

... battle to convince people in Beijing and elsewhere in China that they too should have one in their office and home, if not under a pillow like a pop star or in a palace like a monarch. China Internet Marketing strategy Mobile communication systems Portable digital assistants Research Market...

...P. Burrows © Emerald Group Publishing Limited 2009 --> Business development Business performance Cisco systems Corporate strategy Emerging economies International trade Managerial strategy Market entry Article Type: Abstracts From: Strategic Direction, Volume 25...

...B. Condon © Emerald Group Publishing Limited 2008 --> Business development Financial performance Financial performance Leadership Market entry Mobile communications Strategy Article Type: Abstracts From: Strategic Direction, Volume 25, Issue 1 Condon B. Forbes...

... Keywords: Business performance, Organizational culture,Corporate strategy, International trade, Market entry, Marketing strategy,Organizational structures © Emerald Group Publishing Limited 2008 --> Business performance Organizational culture Corporate strategy International...

...G. Baker © Emerald Group Publishing Limited 2007 --> International trade Market entry Small enterprises Strategic evaluation Leaping the ditch (entering the Australian market) Baker G.  NZ Business, July 2007, Vol. 21 No. 6, Start page: 12, No of pages...

... © Emerald Group Publishing Limited 2007 --> Co-operative organizations Corporate strategy Information networks Japan Knowledge organizations Market entry Knowledge-based view of corporate strategy Kodama M.  Technovation, December 2006, Vol. 26 No. 12...

...-2963Reference:35AA846 Keywords: Company failures, International trade, Market entry,Retailing © Emerald Group Publishing Limited 2006 --> Company failures International trade Market entry Retailing Lessons learned from unsuccessful internationalization attempts: examples...

... entering a foreign market, should you opt for multi‐nationalization, or is globalization the route to take? And what, you may ask, is the difference? © MCB UP Limited 2002 Wal‐Mart Market entry Globalization Wal‐Mart is the world’s largest retailer. In fact, it is the biggest...

... brands; 3. (3) the difficulty of converting brand awareness to actual purchases; 4. (4) the notoriously underdeveloped distribution systems. © MCB UP Limited 2002 China Market entry Strategic choice We have reached an age where globalization has become the key driver...

... ”, International Journal of Bank Marketing , Vol. 19 No. 5 , pp. 213 ‐ 216 . Kwik‐Fit Market entry Customer satisfaction Insurance Motor industry Senior executives blithely talk about their commitment to quality, but how many would give customers their home phone number? Sir Tom Farmer...