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Keywords: Market innovation
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Journal Articles
Gaining the upper hand through innovation: Competitive advantage in emerging economies
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2018) 34 (11): 29–31.
Published: 16 October 2018
... leadership Product innovation Process innovation Market innovation When it comes to innovation, the common perception of the kinds of innovation that are effective are often way out of line with what actually creates value for firms. Take the service sector – despite its huge size and domination...
