... and places the articles in context. Findings The study finds that a brand strategy has a stronger impact on competitive advantage compared to market orientation. Originality/value The briefing saves busy executives, strategists, and researchers hours of reading time by selecting only the very best...

... of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. Managers must develop an organizational culture which promotes market orientation practices. Market orientation is a critical capability that can form the starting...

... and high levels of market orientation. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2023 Emerald...

... Licensed re-use rights only Entrepreneurial orientation Technology orientation Market orientation Information technology adoption capability Firm performance A number of different factors are acknowledged as having scope to influence how a firm performs. Some are highly likely to prove more...

... time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Market orientation Innovation Competitor orientation Firm performance...

... and places the articles in context. Findings This research paper concentrates on understanding the relationship between dynamic capability, absorptive capacity, and market orientation, in the context of how this affects new product performance in some of Brazil's technology-based firms (TBFs). Absorptive...

... research and case studies. Findings Organizations are likelier to survive and prosper in today’s unpredictable business environment by developing and strengthening a set of key dynamic capabilities. Particular emphasis on market orientation, business process agility and balanced agile project...

... . © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Strategic orientation IT-enabled product innovation IT support for core competencies Technology orientation Market orientation Product innovation In a world where consumers perpetually crave...

... Limited Licensed re-use rights only Innovation Market orientation Consumer empowerment Media business models New media Consumer orientation From these the interact approach is deemed the best, and yet it is the one most traditional media organizations are avoiding at present...

... are entrepreneurial and market orientations, and how are they adopted by international firms? Well, entrepreneurial orientation (EO) refers to the way a firm innovates by leveraging knowledge advantages while taking on significant elements frisk as a result. On the other hand, market orientation (MO) is more...

... and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Brand identification Market orientation...

... a marketing orientation and the move towards adopting a societal orientation are widely recognized as beneficial. However, as this case suggests, the gap between customer focus and operations remains wide. The advantages to the marketing department of not only embracing business improvements to gain potential...

... that incorporate advanced technology. Schanz et al. (2011) have labeled such products “low cost‐ high tech”. Emerging economies Commercialization strategy Business culture Cultural clashes Ethics “Low cost‐high tech” Market orientation Once upon a time doing business in emerging...

...K. Celuch © Emerald Group Publishing Limited 2010 --> Market orientation Strategic flexibility Article Type: Abstracts From: Strategic Direction, Volume 26, Issue 9 Celuch K. and Murphy G. Journal of Marketing Management (UK), February 2010, Vol. 26 No. 1...

... cultural values in shaping an organization’s market orientation through its organizational culture. Design/methodology/approach – draws on the associated market orientation literature to develop a conceptual framework of the effect of the national cultural values of conservatism, autonomy, hierarchy...

... at competitive prices. © MCB UP Limited 2003 Market orientation Clothing industry Competitive advantage Organizational culture The review is of “The role of market orientation on company performance through the development of sustainable competitive advantage: the InditexZara case” by Andrés...