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Keywords: Market segments
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Journal Articles
Improving insight on Generation Y consumers: The significance of lifestyle, gender, and media habits
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2015) 31 (4): 22–24.
Published: 09 March 2015
... as a source of advertising information is considerably lower among males than females. Any differences in the media habits of men and women in the Achiever VALS segment would appear to be negligible. Generation Y Market segments Media consumption behaviors The business fraternity rightly...
