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Keywords: Market share
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Journal Articles
Rothmans sees market share slip: Keeping brands current
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2012) 28 (2): 19–21.
Published: 13 January 2012
... Purpose The purpose of this paper is to examine the factors contributing to the historic loss of market share experienced by Rothmans Benson & Hedges (RBH), Canada's second largest tobacco firm. Design/methodology/approach The paper presents a case study of the marketing...
Journal Articles
Henry Ford would just love Toyota: Car makers’ strategy for market share
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2005) 21 (4): 25–27.
Published: 01 April 2005
... Purpose To compare the contrasting approaches of car manufacturers as they compete for market share and revenues. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context...
