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Keywords: Market strategy
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2020) 36 (11): 39–41.
Published: 05 October 2020
... and places the articles in context. Findings Market strategies are key to understand for all firms looking to gain competitive advantage. Understanding the focus and orientation of a firm is a major factor in adopting the correct market strategy. Originality/value The briefing saves busy executives...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2018) 34 (9): 13–14.
Published: 14 August 2018
.... © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Art Brand management Luxury branding Fashion marketing Market strategy Experimental branding The difference between art and luxury is becoming harder to define. In today’s consumer-driven...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2018) 34 (1): 31–33.
Published: 08 January 2018
... rights only Strategic management Corporate political strategies Market strategy Non-market strategy Types of strategy There is an extensive body of research on corporate political behavior (CPB) and its related subdivisions – corporate political activity (CPA) and corporate political...
