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Keywords: Market-based knowledge
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Journal Articles
Collaborative marketing: Embracing collectivist cultures in marketing to create co-owned strategies
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2022) 38 (1): 22–23.
Published: 14 December 2021
... Market-based knowledge B2B firms have typically been considered uninvested in the customer-facing aspect of the firms they work with. They have focused on creating efficient and reliable supply networks, able to meet the demands of B2C firms with ease and low costs. In Korea there has been...
