Update search
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
NARROW
Format
Journal
Type
Issue Section
Date
Availability
1-3 of 3
Keywords: Marketing information
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Sort by
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2012) 28 (5): 19–21.
Published: 13 April 2012
... 1945‐3172. Consumer behaviour Consumer choice Information technology Marketing information Market segmentation New products Privacy Retailing Sales information Social media Most of us value our privacy, or so we say. When government departments want to gather statistics about...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2012) 28 (3)
Published: 10 February 2012
... to the theme: “Data integration (in marketing)”.Article type: Case studyISSN: 0001-8295Reference: 40AS071 Keywords: Brand management, Case studies, Data mining,Electronic commerce, Forecasting, India, Internet, Internet marketing, Market research, Marketing communications, Marketing information...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2011) 27 (7)
Published: 24 May 2011
...M. Baskin © Emerald Group Publishing Limited 2011 --> Advertising Advertising effectiveness Advertising media Brand management Marketing communications Marketing information Marketing management Marketing strategy Sales campaigns Strategic marketing Article Type...
