... and places the articles in context. Findings The authors investigate antecedents of marketing innovation in small, medium and micro enterprises (SMMEs). They found CEO cognitive trust to be negatively associated with marketing innovation, and government support to have a positive impact. Originality...

... and technical innovation, although no such effect can be found in the relationship between management involvement and marketing innovation. Practical implications – (if applicable): The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations...