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Keywords: Marketing research
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2003) 19 (4): 32–34.
Published: 01 May 2003
... for “new” products, but where the product failure rate is 80 percent or more. In an effort to reduce the failure rate, many companies now employ teams of psychologists and marketers to undertake extensive “voice of the customer” research. Marketing research Consumer attitudes Internet Innovation...
